0
ScottishJohn

Women's rational thought goes out the window when shopping

Recommended Posts

This is something most men have known for years.

http://www.ananova.com/news/story/sm_836165.html?menu=news.latestheadlines


German scientists say a woman's rational thought disappears when she goes shopping.

Researchers at the University of Munster in Germany said female shoppers simply lose the ability to think straight.

They measured the electrical activity in the part of the brain which deals with common sense and rational thought in female shoppers.

They discovered the part of the brain governing the emotions and pleasant feelings was in overdrive, says the Daily Record.

The scientists also found men experience a similar loss of control when offered the chance to buy electrical gadgets, fast cars and computer games.

Dr Michael Deppe said it might help to explain why women shoppers were often at a loss to explain how they found themselves window shopping and the next minute spending.

He said: "The more expensive the product, the crazier the shoppers get. And when buying really expensive products, the part of the brain dealing with rational thought has reduced its activity to almost zero.''

"Bargain hunters are driven by emotional thought, not by common sense. The stimulation of the emotional centres shows that shopping is a stress relief. People do not have to think, and the brain rewards them with pleasurable feelings. By shopping, they are bypassing stress and just going with the pleasurable flow,'' he added.

Story filed: 07:53 Friday 7th November 2003
----------------------------------------------------------------------
If you think my attitude stinks you should smell my fingers

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

0