AggieDave 6 #1 February 3, 2002 Well, I'm watching the game, though I could give two shits about pro-football (college ball is great, though), but I'm waiting for some good commercials. Hopefully, they're as good as year's past.Success is how high you bounce when you hit bottom.-General George Patton- Quote Share this post Link to post Share on other sites
MarkM 0 #2 February 3, 2002 I got my Tivo set to snag the Fear Factor Playmates special.Oh ya, boobs, babes and extreme stunts. Quote Share this post Link to post Share on other sites
AggieDave 6 #3 February 3, 2002 I hadn't heard about those...Have any of yall seen the new ones for Computer Associates where those two guys that are helping their boss get knocked out?Success is how high you bounce when you hit bottom.-General George Patton- Quote Share this post Link to post Share on other sites
AggieDave 6 #4 February 4, 2002 Alright, the commercials have pretty much sucked so far...Success is how high you bounce when you hit bottom.-General George Patton- Quote Share this post Link to post Share on other sites
FallinWoman 1 #5 February 4, 2002 Overall a disappointing Superbowl....let's not even talk about the game...The only good ads were from Bud Light....The others were pretty lame. I was hoping to be impressed and I wasn't!!!Anne Quote Share this post Link to post Share on other sites
AggieDave 6 #6 February 4, 2002 The Bud commercial where that guy slid off the satin sheets, out the window was great. That and the MIB II commercail. Personally, I thought the game was great, for a NFL game that is. I like underdogs to win. Success is how high you bounce when you hit bottom.-General George Patton- Quote Share this post Link to post Share on other sites
FallinWoman 1 #7 February 4, 2002 i didn't even get a bunch of the commercials...the ones for mlife??? I finally figured out that it was AT&T wireless, but I still don't know what they are selling, exactly.Where were the Doritos and Nike commercials?Anne Quote Share this post Link to post Share on other sites
christopherm 0 #8 February 4, 2002 Thats called marketing genius.-So how hard is the ground?! Quote Share this post Link to post Share on other sites
FallinWoman 1 #9 February 4, 2002 What is genius about it? I am annoyed, and not at all intrigued.I wanted more funny commercials, especially as I was crying about the game!Anne Quote Share this post Link to post Share on other sites
indyz 1 #10 February 4, 2002 iFilm.com has almost all of the commercials here, and is working on getting all of them.--BrianHomepage Quote Share this post Link to post Share on other sites
AndyMan 7 #11 February 4, 2002 Re: The game. How can you complain with an endine like THAT? Sure, New England controlled thorughout the whole Game, but St. Louis had a comback in action, only to be shut down by a field goal with less then 10 second left. Beautiful!As for the ads, I love the Bud ad with the satin sheets almost as much as the Bud ad spoofing Robot wars, the fridge whacking the BRF5000 with the hammer. Priceless!I was disapointed E-trade was the only .com. Surely there's other succesfull .com's out there?_Am Quote Share this post Link to post Share on other sites
LittleJumper 0 #12 February 4, 2002 I thought Brittney Spears was supposed to do some Pepsi commercials...but then again, i really wasnt paying attention since the 49'ers were out...and i would have watched if the Raiders were in.Soooo..I went skydiving instead!! My first Superbowl i missed in years!! Heard the Patriots won in the last 30 seconds or so. What you "think" you cannot do ...you CAN if you "think" about it Quote Share this post Link to post Share on other sites
christopherm 0 #13 February 4, 2002 The mlife commercials was marketing at it's best because of the following reason. It doesn't tell you what mlife is. I've seen commercials about it for weeks and don't know what the hell it is, only that they revealed it as being part of ATT Wireless. So it eggs you on, human nature (one of them is curiosity) makes a good percentage of the people go visit their website. It is much cheaper for them to have people visit their website than it is to spend 2million more to explain the product during the commercial. So, because I realize this, I'm debating whether or not I should actually visit their site.-So how hard is the ground?! Quote Share this post Link to post Share on other sites
FallinWoman 1 #14 February 4, 2002 You do realize that AT&T spent 10 million on ads just during the superbowl. How is that gonna be cheaper than just tellin g me what it is that you are selling?Anne Quote Share this post Link to post Share on other sites
christopherm 0 #15 February 4, 2002 They would have spent 15-20 trying to tell everyone what the product is. The commercials just tickle your imagination. Not only will people go to the website to figure out what the product is but another percentage of those people will spent minutes on the website, infinately cheaper than minutes on TV.-So how hard is the ground?! Quote Share this post Link to post Share on other sites
FallinWoman 1 #16 February 4, 2002 I guess you may be right, but it didn't work for me...I think they are stupid. After four commercials ($8 million) I thought that the commercials were for an investment account thru MetLife. I think they did a great job of getting me to think of MetLife.Anne Quote Share this post Link to post Share on other sites
indyz 1 #17 February 4, 2002 QuoteI thought Brittney Spears was supposed to do some Pepsi commercials.I saw one during Malcom in the Middle. It was a 50s Beach Blanket Bingo kind of theme. Pepsi could have done better.--BrianHomepage Quote Share this post Link to post Share on other sites
LittleJumper 0 #18 February 4, 2002 Well there ya go...i WAS paying attention...somewhat!! LOL Too bad they werent that great. I'm wondering, if Mariah Carey would have recouped from her "recovering from recovery from being stressed from the recovery from the fame & so on..."syndrome...maybe she might have been the better choice?? What you "think" you cannot do ...you CAN if you "think" about it Quote Share this post Link to post Share on other sites
AndyMan 7 #19 February 4, 2002 QuoteThe mlife commercials was marketing at it's best because of the following reason. It doesn't tell you what mlife is. I've seen commercials about it for weeks and don't know what the hell it is, only that they revealed it as being part of ATT Wireless. So it eggs you on, human nature (one of them is curiosity) makes a good percentage of the people go visit their website. It is much cheaper for them to have people visit their website than it is to spend 2million more to explain the product during the commercial. So, because I realize this, I'm debating whether or not I should actually visit their site.See, I'm a geek. More then that, I'm a geek with some business sense. I made a killing in the IPO RedHat, Amazon, and others. I think I've got enough business sense to tell the difference between companies that makes sense, and companies, that don't.MLife, to me, just doesn't make sense. They're going nuts on brand building. People've tried that before, and most of them are what I like to call the dead indians at lieing at the side of the information superhighway. Forgive the Native American reference, it's in reference to the Wild West attitude of many .com's.I play the stock market. One of the indicators that's worked really well for me over the last few years is that I've shorted all the companies that bought ads during the superbowl. I also short all companies that buy naming rights to stadiums. For the most part, it works pretty well.I'm not shorting this years superbowl companies. I think the super bowl ad era is closing. Ad rates are approaching reasonable levels. In addition, most of the companies are not flash in the pan .com's, they're respectable American enterprises like Amheuser Busch. I'd love to short MLife, but I can't. I'd have to short AT&T. Despite MLife, AT&T is a pretty respectful company.I don't buy the mysteriousness of simple brand building. If anybody is actually going to go to the efforts of going online and finding out what the hell MLife is, it'd be geeks like me. Guess what? I haven't. Not out of spite, not to prove a point. I'm just too lazy. Even now that I'm online, got a browser open, I'm don't give a rats ass what this company is all about. If they're not even going to bother to tell me, then why should I care?The tactic of simply building a brand died with the .com's. AT&T should learn the pure play .com's are dead, and build a business model on something that works. AT&T should know better, they've certainly had the opportunity to learn._Am Quote Share this post Link to post Share on other sites
MarkM 0 #20 February 4, 2002 QuoteThey're going nuts on brand building. People've tried that before, and most of them are what I like to call the dead indians at lieing at the side of the information superhighway. Totally agree. It's a stupid market ploy, because we all know that's exactly what is it, a ploy. At the end of the day I'm just a consumer, I want to buy products, that's why I earn money. But I'm not going to waste my money on some company that doesn't even want to tell me what they sell.If it's something I might use, tell me and I'll buy it. You don't need to play game. Brilliant marketing is Nike selling their image of "Just do it". Mlife's ads(they been spamming them on the radio) is 80's. Quote Share this post Link to post Share on other sites
christopherm 0 #21 February 4, 2002 Valid point, you obviously have more experience than me giving that I'm only a freshman in college. Haven't even taken any marketing classes. FallinWoman and you (even though you have different experiences in life) seem to have been effected the same way by the commercial. Interesting. It's ok to be a geek if you can make money doing it :)-So, how hard is the ground?! Quote Share this post Link to post Share on other sites
jtval 0 #22 February 4, 2002 when i was in the states i pretty much despized tv. and i hated commercials but whe i comes to the superbowl you have top look forward to them b/c there usually funny /entertaining. now that im in korea and we dont get commercials, the superbowl didnt seem right(also b/c it was on at 830 a.m. on monday) did i miss anything worth talking about?Have fun, LIVE FREE, SkydiveJT Quote Share this post Link to post Share on other sites
skyhawk 2 #23 February 4, 2002 i have never looked on the net after an ad in theory it is a great idea in theory it is dumb, why because consumers are lazy the world we are living in now we want everything asap very few people are going to visit a site to fiquire out what an ad is no matter how interesting the ad was, same thing goes with these stupid internet code ones where you buy like a coke or somthen then enter the code either on the phone or net to see if you won im not goen to waste my time ands money to find out, if its not an instant win than its a loser regardless.Brand name ads only work when that is what you are advertising take nike the sell alot of things shoes, shirts, sunglasses etc etc they dotn wont you to by a shirt they want you to a buy a entire clothes line. brand name ads in general only work with established businesses because just cause you have a name you have to associate it with somethen good, (o)(o) Quote Share this post Link to post Share on other sites
hisgoofyness 0 #24 February 4, 2002 I am in the advertising field, and what i think they are thinking is like the old school method of "teasers"the only problem is in todays fast paced society, teasers are viewed as an annoyance... they only seem to work on billboardsjust my .02hisgoofynessits a bird, its a plane, no wait, its one goofy s.o.b. Quote Share this post Link to post Share on other sites
SpeedRacer 1 #25 February 4, 2002 At first I thought mlife was some kinda new abbreviation for Miller High Life! LOL! But I couldn't understand how the commericals related to beer, or anything else for that matter, & I wasn't motivated to find out.Speed Racer"Fill your hand, you son-of-a-bitch!" Quote Share this post Link to post Share on other sites
