Nike/Colin Kaepernick or Trump?

[gowlerk 2,249]

Alright DZ dot commers. Who's corner are you in for the fight?

https://money.cnn.com/2018/09/03/news/companies/colin-kaepernick-nike-just-do-it/index.html

Always remember the brave children who died defending your right to bear arms. Freedom is not free.

[wolfriverjoe 1,523]

I'm not a big Nike fan. I haven't owned a pair of their shoes in a long time, and never owned any of their other branded stuff.

Something like half of the cost of any of their merchandise goes to paying for the celebrity endorsements.
There's stuff that's just as good for far less that doesn't have the cachet of "The Swoosh".

But I agree completely with their support of Kaepernick.

"There are NO situations which do not call for a French Maid outfit." Lucky McSwervy

"~ya don't GET old by being weak & stupid!" - Airtwardo

[gowlerk 2,249]

Quote

Something like half of the cost of any of their merchandise goes to paying for the celebrity endorsements.
There's stuff that's just as good for far less that doesn't have the cachet of "The Swoosh".

But I agree completely with their support of Kaepernick.

That pretty much sums up my feelings about it.

Always remember the brave children who died defending your right to bear arms. Freedom is not free.

[ryoder 1,590]

In these days of corporate skittishness with regard to anything controversial, I'm surprised by the move, and curious to see how it works out for them.

"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

[gowlerk 2,249]

I'm sure they focus grouped it thoroughly with the target market.

Always remember the brave children who died defending your right to bear arms. Freedom is not free.

[Phil1111 1,149]

wolfriverjoe

I'm not a big Nike fan. I haven't owned a pair of their shoes in a long time, and never owned any of their other branded stuff.

Something like half of the cost of any of their merchandise goes to paying for the celebrity endorsements.
There's stuff that's just as good for far less that doesn't have the cachet of "The Swoosh".

But I agree completely with their support of Kaepernick.

Completely agree.

More on the story from Sports Illustrated.
Colin Kaepernick Becomes Face of Nike's 30th Anniversary 'Just Do It' Campaign
https://www.si.com/nfl/2018/09/03/colin-kaepernick-nike-just-do-it-campaign-advertisements

[BIGUN 1,409]

In marketing, nothing is worse than having everyone know who you are and no one interested in what you sell.

Nobody has time to listen; because they're desperately chasing the need of being heard.

[ryoder 1,590]

A tweet of support from John Brennan: https://twitter.com/JohnBrennan/status/1036793382327250945

"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

[gowlerk 2,249]

From an article in the Globe and Mail:

Quote

“The alt-right calls for a Nike boycott will fail just like the boycott of Dick’s Sporting Goods failed,” said Matt Powell, a senior advisor with market research firm NPD Group. “Old angry white guys are not a core demographic for Nike.”

https://www.theglobeandmail.com/business/article-nike-shares-dip-as-colin-kaepernick-ad-spurs-boycott/

Always remember the brave children who died defending your right to bear arms. Freedom is not free.

[jakee 1,563]

gowlerk

From an article in the Globe and Mail:

Quote

“The alt-right calls for a Nike boycott will fail just like the boycott of Dick’s Sporting Goods failed,” said Matt Powell, a senior advisor with market research firm NPD Group. “Old angry white guys are not a core demographic for Nike.”

https://www.theglobeandmail.com/business/article-nike-shares-dip-as-colin-kaepernick-ad-spurs-boycott/

Yeah, but then there's this https://twitter.com/johnrich/status/1036751396002050050/photo/1?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1036751396002050050%7Ctwgr%5E373939313b73706563696669635f73706f7274735f616374696f6e&ref_url=https%3A%2F%2Fmoney.cnn.com%2F2018%2F09%2F03%2Fnews%2Fcompanies%2Fcolin-kaepernick-nike-just-do-it%2Findex.html

I would strongly encourage those angry old white guys to destroy their own clothes in protest against Nike

Do you want to have an ideagasm?

[ryoder 1,590]

jakee

***From an article in the Globe and Mail:

Quote

“The alt-right calls for a Nike boycott will fail just like the boycott of Dick’s Sporting Goods failed,” said Matt Powell, a senior advisor with market research firm NPD Group. “Old angry white guys are not a core demographic for Nike.”

https://www.theglobeandmail.com/business/article-nike-shares-dip-as-colin-kaepernick-ad-spurs-boycott/

Yeah, but then there's this https://twitter.com/johnrich/status/1036751396002050050/photo/1?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1036751396002050050%7Ctwgr%5E373939313b73706563696669635f73706f7274735f616374696f6e&ref_url=https%3A%2F%2Fmoney.cnn.com%2F2018%2F09%2F03%2Fnews%2Fcompanies%2Fcolin-kaepernick-nike-just-do-it%2Findex.html

I would strongly encourage those angry old white guys to destroy their own clothes in protest against Nike

And the old angry white guys who don't own any Nike clothes, will need to go out and buy some, just so they can participate in taking selfies destroying Nike products.

"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

[billvon 3,070]

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And the old angry white guys who don't own any Nike clothes, will need to go out and buy some, just so they can participate in taking selfies destroying Nike products.

Exactly. Such protests work in Nike's favor.

[SkyDekker 1,465]

gowlerk

From an article in the Globe and Mail:

Quote

“The alt-right calls for a Nike boycott will fail just like the boycott of Dick’s Sporting Goods failed,” said Matt Powell, a senior advisor with market research firm NPD Group. “Old angry white guys are not a core demographic for Nike.”

https://www.theglobeandmail.com/business/article-nike-shares-dip-as-colin-kaepernick-ad-spurs-boycott/

True, I think Adidas has that segment well covered

[ryoder 1,590]

Well, the S&P500 was down 0.17% at the close today, and NKE was down 3.16%.
A dip, but not a huge one.

"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

[SkyDekker 1,465]

I think this is as stupid as a boycott of in and out burger.

[ryoder 1,590]

SkyDekker

I think this is as stupid as a boycott of in and out burger.

"Those are good burgers, Walter!"

"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

[gowlerk 2,249]

Nike is not just dissing Trump. It's just spit in the face of the NFL owners. Who up to now have been partners. The zeitgeist around the issue has been changed overnight.

Always remember the brave children who died defending your right to bear arms. Freedom is not free.

[434 2]

Freedom Fries anyone?

[ryoder 1,590]

James Corden had some good material on the topic, starting at 3:58: https://www.youtube.com/watch?v=xmiQr2r8HaU&t=3m58s

"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

[DJL 235]

gowlerk

Nike is not just dissing Trump. It's just spit in the face of the NFL owners. Who up to now have been partners. The zeitgeist around the issue has been changed overnight.

Nike also knows they're a global company and Trump is unpopular globally. Even if they see a dip in sales in the US South and Midwest they're more than make up for it by all the free advertising this generates around the world.

"I encourage all awesome dangerous behavior." - Jeffro Fincher

[Phil1111 1,149]

-Aside from Israel and Russia. Most of the worlds population despises what trump is. Nike is a worldwide company.
A new global poll finds that the widely disliked Donald Trump is bringing down world views of the U.S.
https://www.usnews.com/opinion/world-report/articles/2018-01-23/the-world-hates-donald-trump-and-hes-bringing-the-us-down-with-him

- the trump demographic. Old uneducated white men. Are not typical Nike customers.
Demographics nike primarily targets consumers who are
https://www.coursehero.com/file/p8eku0/Demographics-Nike-primarily-targets-consumers-who-are-between-18-40-years-of/

-Nike just signed a long term NFL contract for TV sponsorship and the new apparel deal alone is $1.1 billion.

"A few weeks after President Trump's inauguration, Nike launched a high-profile "Equality" campaign featuring basketball's LeBron James and tennis star Serena Williams, along with Ibtihaj Muhammad, a Muslim-American fencer who wears a traditional hijab when competing, and transgender triathlete Chris Mosier. Nike also recently issued a statement supporting Williams after French Open officials banned the Nike "catsuit" Williams wore during the tournament.

"They are aligned with their athletes and always supported their athletes … in a very authentic way," said Joe Flores, executive vice president and co-head of sports and entertainment at MWWPR. "It wasn't forced. Colin Kaepernick's stance on this has been steadfast throughout the entire process. It's not about picking one side or another. It's really about applauding what Mr. Kaepernick had to give up to make his point."

Other marketers noted approvingly that the campaign has made a big splash and set Nike apart. And they said it could solidify Nike's bond with athletes, especially black ones, an important consideration for a company that relies heavily on sports stars to endorse its products."
https://www.cbsnews.com/news/why-nike-sees-its-colin-kaepernick-ad-as-a-win/

Above from: Why Nike sees its Colin Kaepernick ad as a win

[Confucious12 0]

SkyDekker

I think this is as stupid as a boycott of in and out burger.

Yes, seems to be working out well for In N Out. Business has been booming!

Not so much for the Red Hen restaurant in Lexington, VA. Last I heard, they're still closed, and the town is spending emergency money to repair the town's image.

Nike is large enough to weather this though.

[airdvr 210]

Let's see...CK is protesting discrimination and oppression. Nike is oppressing it's workers.

https://www.huffingtonpost.com/entry/the-real-march-madness-nike-ditches-university-commitments_us_58deba30e4b0d804fbbb72b7

Quote

Nike’s refusal to abide by the policies of the universities and allow WRC access to its suppliers turns the clock back on the company’s corporate social responsibility commitments by nearly two decades. Nike is effectively signaling disregard for worker testimony, a move that is not only undermining local human rights advocates but also a bad business decision at a time when many companies are seeking out more information about their operations, not less.

Nike is to be applauded for it's humanitarian work on behalf of CK. M'kay

Please don't dent the planet.

Destinations by Roxanne

[jakee 1,563]

Quote

Not so much for the Red Hen restaurant in Lexington, VA. Last I heard, they're still closed,

I think you need better sources.

Quote

Nike is large enough to weather this though.

Nothing to weather. This will help their reputation among people who actually buy this stuff. As mentioned above, it'll even get praise from some who would otherwise be criticizing their shadier business practices.

Do you want to have an ideagasm?

[SkyDekker 1,465]

airdvr

Let's see...CK is protesting discrimination and oppression. Nike is oppressing it's workers.

https://www.huffingtonpost.com/entry/the-real-march-madness-nike-ditches-university-commitments_us_58deba30e4b0d804fbbb72b7

Quote

Nike’s refusal to abide by the policies of the universities and allow WRC access to its suppliers turns the clock back on the company’s corporate social responsibility commitments by nearly two decades. Nike is effectively signaling disregard for worker testimony, a move that is not only undermining local human rights advocates but also a bad business decision at a time when many companies are seeking out more information about their operations, not less.

Nike is to be applauded for it's humanitarian work on behalf of CK. M'kay

I wonder if CK can colour in a US flag. We already know your president can't.

But it is all about honouring the flag and being a patriot....right?!?