Phil1111 1,149 #1 November 26, 2017 Room rates across President Donald Trump’s global hotel empire have nosedived by as much as 63 percent since he moved into the White House while the billionaire continues to deal with allegations of conflicts of interest since taking office. Twelve of Trump’s 13 titular hotels experienced a decline in room rates when comparing prices from January 2017 to January 2018, according to the Telegraph, which cited travel currency service FairFX. Prior to his inauguration, a two-night stay at Trump Las Vegas cost $844, but now goes for $314, the biggest fall for one of the president’s properties. http://www.newsweek.com/trump-hotel-prices-drop-organization-717189 Vs US average: So far, 2017 has been welcoming for the U.S. hotel industry with moderate demand growth supporting increases in both occupancy and average daily rate (ADR). Resultantly, revenue per available room (RevPAR) witnessed a rise of 3.4% and 2.7%, respectively, in the first two quarters. http://www.nasdaq.com/article/us-hotel-industry-outlook-november-2017-cm869149 US consumers are increasingly avoiding the trump brand even in the face of slashed rates. Meanwhile worldwide, trump is viewed as the worst president in decades: The sharp decline in how much global publics trust the U.S. president on the world stage is especially pronounced among some of America’s closest allies in Europe and Asia, as well as neighboring Mexico and Canada. Across the 37 nations polled, Trump gets higher marks than Obama in only two countries: Russia and Israel. http://www.pewglobal.org/2017/06/26/u-s-image-suffers-as-publics-around-world-question-trumps-leadership/ Meanwhile the value of the trump brand has tanked: Trump Organization Value Plummets by 90 Percent: The Dangers of Branding The problem with intangible property value is that it can drop as quickly as it can rise. A new report shows that the Trump Organization has seen a massive drop in revenue, worth only 10 percent of what is was back in 2010. One lesson: Don't be satisfied with the value of a brand, as what is here today can be gone tomorrow. There have been signs that Trump's main business, a privately owned corporation, was facing troubles. Not only has his time in office shown bad management skills, but there were already suggestions that Trump's real estate business had taken a big hit after his political success. His company has been clobbered over his personal politics because it leans so heavily on his personal brand. https://www.inc.com/erik-sherman/trump-organization-value-plummets-by-90-dangers-of-branding.html While his condo values fall through the floor during a rising real estate market: Condo prices at Trump Tower are plummeting to their lowest value since the Great Recession Trump Tower's condos are dropping more rapidly than other properties in Midtown Manhattan. Excluding new developments, the average price per square foot in the area has seen a slight uptick of 0.3% since 2015. http://www.businessinsider.com/new-york-trump-tower-condo-prices-dropping-2017-11 Trump brands near rock bottom in customer perception survey http://www.independent.co.uk/news/world/americas/us-politics/trump-brands-survey-bottom-perception-donald-ivanka-ranking-list-a8034046.html Quote Share this post Link to post Share on other sites