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slug 1
QuoteWhat was the last boogie you attended?
Hi Pee Z
We sent you a PM to your question in spite of the fact that it was out of line. Whats the problem didn't like the response that we were at LP boogie a couple of weeks ago
R.I.P.
Eule 0
QuoteI was doing some work at Skydive Dallas this weekend. After the weekend I was talking to Ernie the chief head honcho with a mullet.
I can't help but like somebody that has longer hair than I do. :) I hear he went on a big-way out of town someplace, too.
QuoteIf an AFF FJC student lands and buys his next level that day....It costs only 99 bucks.I thought that was great! Then I found out that if he lands and buys his next ticket....99 bucks.
Wow! When I jumped there in fall 2005, I understood that they did this for tandems (another tandem for $99) and maybe for AFF L1s (your L2 for $99) but after that it was 'list price'. My understanding could be wrong, though. I recall a banner hanging up above the student check-in window that mentioned the $99 price, and I think I remember some TMs pointing it out to their students after they landed.
QuoteI was shocked, the DZ loses money on levels 2,3 and only breaks even on the rest.
I could be way off base here, but my understanding is that the DZO down there has a "day-time job" as well - in other words he doesn't _have_ to make money on the dropzone to buy groceries. Nobody likes to lose money all the time, but somebody who's got money coming from another source can afford to do it for a little longer before deciding to do something different.
Eule
airmagic 0
I'm not sure what the management was thinking but it does not get any better than this for an upcoming student.
-Mandy
kallend 2,026
QuoteThe $99 deal they are doing at Dallas has definitely increased our number of AFF jumps made. I'm not sure how many new students are coming out because of it but what we have seen is an increase in return students from the First Jump Course. All of our students are also now more inclined to do multiple jumps in a day.
I'm not sure what the management was thinking but it does not get any better than this for an upcoming student.
-Mandy
Apparently this program has been quite successful in increasing the number of people earning licenses at Skydive Chicago.
The only sure way to survive a canopy collision is not to have one.
and you see me, somebody new...
***
You already DID!
Blue Skies!!!
~ If you choke a Smurf, what color does it turn? ~
Ron 10
QuoteI could be way off base here, but my understanding is that the DZO down there has a "day-time job" as well - in other words he doesn't _have_ to make money on the dropzone to buy groceries. Nobody likes to lose money all the time, but somebody who's got money coming from another source can afford to do it for a little longer before deciding to do something different.
Very true. But that does not change things that much, several DZO's have other jobs/investments.
But the SDD owners running at a loss still amazes me. And the fact is they do it for two main reasons I can think of...One is to get new blood at the DZ an to ensure that they have a next generation of jumpers to sell tickets to, the other is just flat out love for the sport.
Either way I am really impressed. I like the SDC "A in one week" program as well. I have had great success getting people to go through all 8 levels in three days. Currency is the biggest factor in retention IMO.
NWFlyer 2
QuoteOne is to get new blood at the DZ an to ensure that they have a next generation of jumpers to sell tickets to, the other is just flat out love for the sport.
I think you nailed it - it's the combination of those two factors, otherwise, the DZ would continue along what appears to be the more common path, which is that the tandems and student program subsidize the experienced jumpers. I haven't done the math, but it makes intuitive sense that at most DZs, experienced jumpers pretty much cover the marginal cost of hauling their ass to altitude; it's the tandems and students on the plane that are covering the larger cost of operating the dropzone and the aircraft and the student program.
If Skydive Dallas were only concerned about an immediate influx of cash, they'd stick with that model; after all, it "works." But throw in the desire to support the growth and sustainability of the sport overall, and you have the program you've described.
It's pretty brilliant marketing: get someone to commit before they leave and get the cash in hand. A few may not come back after they've paid for their next jump (bonus money for the DZ), but even if they all do come back and you sell student jumps at cost or a loss, there's lots of long-term benefit. It builds loyalty to the DZ, and lots of residual benefits can possibly come out of that (referrals, gear sales, willingness to pitch in and support events, etc., etc., etc.). And you've just helped to create a new longer-term customer rather than a one- or two-time customer.
You're also (potentially) creating a better skydiver by making it easier to stay current early in their training. That's another potential savings for the student if it can minimize repeat jumps.
I admire a DZ that can take a long-term view towards marketing. It's smart business.
riggerrob 643
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That plan is popular with Europeans who take a week-long vacation to earn a skydiving license, similar to scuba schools, ski schools, etc.
Why more North American DZs do not use this proven program is a mystery to me.
I hate the opposite program: students who can only afford one PFF jump per month. They forget so much between jumps that they need extensive ground school refreshers to bring them up to speed and usually repeat numerous levels and every body gets frustrated.
Quotereply]
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
That plan is popular with Europeans who take a week-long vacation to earn a skydiving license, similar to scuba schools, ski schools, etc.
Why more North American DZs do not use this proven program is a mystery to me.
Because Europeans get like 8 weeks of vacation a year...USA? Not so much. Lucky if you get three or four weeks (and that includes sick time!).
Dolph 0
Quote
Because Europeans get like 8 weeks of vacation a year...USA? Not so much. Lucky if you get three or four weeks (and that includes sick time!).
I sure don't get 8 weeks.
In the last two years, I've gotten 4, all together.
Makes sense to me, who would want to jump if it led to induction into the Rooskie army?
Plan your dive and dive your plan bsbs
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