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RED Digital Cinema

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For those who don't follow the camera market, RED introduced more information about the RED ONE at IBC yesterday. They screened the first footage [4K] and introduced several more accessories [updated RED CAGE, the RED-RAIL for handheld work and an 18-85mm F2.8 PL-mount zoom lens to be priced under $10,000].

While 4K stills haven't been posted online, there is one lower-resolution capture here. It's a downsized still frame from a 4.5K image [11.4 megapixels].

For those not familiar with the RED project at all, here are the basics: It's a 7lb digital camera body capable of shooting 4K+ footage. Currently, 4K cameras are unavailable for purchase - renting such a camera will run you $3,000+ per day plus storage. The RED body will be available for purchase for $17,500 [people estimate current 4K offerings as cresting $500,000 in price]. Jim Jannard [Oakley founder, billionaire] started the company with the goal of bringing true full-frame 4K digital cinema to the masses.

Don't expect to be shooting tandems with it any time soon, obviously. Still, the small form factor paired with a 7lb weight and onboard flash-based storage... add lens and battery and it'd still be possible to wear on one's head. It's more for the Joes and Normans at this point, but it's exciting nonetheless.

Either way, it will soon be possible to have a full 4K-capable system with lenses, batteries, storage and accessories for under $50,000. Yesterday just moved us a step closer to that goal. Stay tuned... :)

RED
I really don't know what I'm talking about.

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Did you know that Jim Jannard is a skydiver?

RED is very exciting, the RED team moderate forums on DVInfo.net and have shared some really great info. There are still some questions about the viability of the camera, but it's very exciting, and will definitely change the industry if it comes out as strong as its marketing has suggested.

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I did know he's a skydiver, I've briefly spoken with him about it in the past. That discussion plus discussions I had at NAB with other RED team members give me a good feeling that this will be a freefall-happy camera.

There's a lot of good information on the camera at www.dvxuser.com - I've been lurking there since the project was first announced. It's an exciting time.
I really don't know what I'm talking about.

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